"Intelligent" Ads... Don't always work

You've seen them lately. Ads on blogs, related to the information posted in the blog. Sometimes, they are article-by-article. So, you are reading about soda pop, and an ad for a leading soda company is there. Or sports news, and there is an ad for an electrolyte replacement product or energy bar. You get the idea.

Sometimes, though, this technology fails miserably. A few minutes ago, I was reading in Google Reader, a news feed program I use to keep up on a lot of blogs and news sites. And this showed up (Click on it to enlarge it):

Yeah, its a news article about a plane crash, and the ad is for a radio control plane. Oops.